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Why don’t sellers provide more information in business for sale listings?

Modified on: February 28th, 2019

Many sellers don’t want their employees, customers, vendors, and competitors to know they are for sale, so they make their listings vague. They provide a state or province, but not a street address. They provide ranges for financials, but not the exact numbers. They write very brief business descriptions with few details. The idea is to provide just enough information for a potential buyer to decide if they want more information.

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